About ...Rachel Brooks
The Founder Who Am I?
Rachel Brooks is a multifaceted entrepreneur, award-winning author, and the visionary behind The Confident Woman brand. With a journey rooted in overcoming personal challenges and embracing holistic wellness, Rachel has dedicated her life to empowering women to live authentically, confidently, and purposefully, with a focus on achieving true freedom.
Rachel’s story is one of transformation and resilience. After a decade in corporate retail and pioneering the affiliate and digital marketing space, she began a personal journey of growth and self-discovery. Along the way, she conquered struggles with perfectionism, body dysmorphia, and eating disorders. Her unwavering faith became the foundation for her life’s mission: to help women become their most confident selves, redefine success, and create a life they love.
Her book, Chasing Perfection: A Journey to Healing, Fitness, and Self-Love, stands as a testament to this mission. It became a #1 new release, a bestseller, and went on to win multiple awards, inspiring countless women to reclaim their power, find freedom, and boldly step into their God-given calling with confidence.
Rachel’s expertise spans holistic personal growth, wellness coaching, and digital marketing. She has created a suite of digital resources designed to support women in every aspect of their lives—from physical fitness and confidence to mental and emotional well-being. Through her extensive experience, she’s honed skills in authentic marketing, collaboration, and partnerships, which fuel the growth of her community and collaborations.
As the founder of The Confident Woman and I Am Athletics, Rachel has built a thriving community of faith-fueled women committed to personal growth, professional success, and spiritual fulfillment. Her faith-driven vision inspires women to redefine success, step away from hustle culture, and embrace a life of freedom and purpose.
Rachel’s work is guided by her belief that every woman has the power to create her own story. Through sharing her journey and the lessons she’s learned, she inspires and equips women to step into their true potential and live a life of faith-filled freedom and confidence.
When she’s not writing, coaching, or speaking, Rachel enjoys spending time outdoors, traveling, and creating memories with her loved ones. Her life is proof that faith and perseverance lead to a life of meaning and purpose.
Join Rachel in creating a life of freedom, confidence, and purpose. Explore her work and discover the tools and resources to step into your God-given calling.

Where I came from
From body dysmorphia to award-winning author.
After a lifetime of chasing perfection and living in extremes, from body dysmorphia and self-esteem issues, my quest for "perfection" backfired after experiencing major setbacks and a severe injury that shattered my world, leading me to question my identity, purpose, and worth. I then embarked on a path of self-discovery, which was all the more difficult due to the lack of support, community, tools and resources which would have helped me on my journey. Recognizing a universal need, I aspired to help women to create their own story and become their most confident selves. This life-changing journey is the inspiration for my Award-winning book: Chasing Perfection: A Journey to Healing, Fitness, and Self-Love.
Where I am now
Today, I Am… an Author, Podcaster, Founder and Entrepreneur.
I believe in the power of “I Am…”. The interrelated facets of the brand began with the events that shaped my book. Since then, I began developing a comprehensive woman-centric ecosystem that is supported with courses and programs, tools, resources, events, books/journals, apparel, an award-winning podcast and an inclusive community. Our goal is to support each woman’s ongoing progression of personal growth and journey of self-discovery towards lovingly accepting themselves just as they are–enough–perfectly imperfect.


Where I am going
Tomorrow is all about dreaming big.
I have big dreams for the future. I want to continue to expand my mission of helping women transform their lives through education, inspiration, empowerment, and community. Just like the like-minded women around us, we strive to improve and grow. Currently, we are in the process of creating The Confident Woman Collective, as the founder, The Collective aims to bring together women from all walks of life to empower and support each other in their personal and professional endeavors. The Confident Woman Collective will offer mentorship programs, networking opportunities, and personal development resources to help women build confidence and achieve their goals.
In my award-winning book,
Chasing Perfection: A Journey to Healing, Fitness, and Self-Love, I share my story, one of loss, love, and letting go. When we let go of who we should be, we’re able to reclaim our power and step into who we’re created to be—The Confident Woman.


Consistency compounded over
time yields results.
- Rachel Brooks
My philosophies
You have the power to create your own story.
It’s up to you to choose the outcome of your life. Everything comes down to the choices we make. What we choose will determine our destination. We have the power to choose truth over lies, love over hate, confidence over doubt, faith over fear, and courage over comfort.
These choices require courage to step up, be bold, be brave, and own who you are. If you desire more, you must change what you’re currently doing. It means loving and accepting yourself. It means getting to the root of who you are and healing the wounds that hurt the most. It means letting go of what no longer serves you. It means no more shame, no more guilt, no more baggage. It means forgiving and setting yourself free.
You deserve more. I believe you were created to shine; you have to believe, though, or it will have no impact on your life. You must love yourself and know you’re worth it. The key to unlocking your destiny is found in the power of your choices.
Love yourself, you are worth it!

featured in:





