Why Your Business Feels Chaotic (And What to Do About It)
I want to paint a picture for you because I think you’ll recognize it.
You open your laptop with your plan ready, your sticky notes lined up, your coffee in hand, and within five minutes you feel completely overwhelmed. Not because you don’t know what to do, but because you have too many things you could do, and no real clarity on what actually moves the needle.
So you bounce between tasks. You tweak a caption. You revisit an offer you haven’t launched yet. You scroll through someone else’s strategy and wonder if maybe that’s the approach you should be taking instead. And by the end of the day, you’ve been busy for eight hours with very little to show for it.
I know this because I’ve lived it. For longer than I’d like to admit, I confused activity with progress. I was creating content, building offers, showing up on every platform, doing all the things the experts told me to do, and still watching the revenue stay flat. I couldn’t understand it. I was doing everything right. Or at least everything I thought was right.
What I finally had to sit with, and what I’m going to be honest with you about today, is that the chaos wasn’t a sign that I needed to work harder. It was a sign that I had overcomplicated everything to the point where even I couldn’t explain what I was selling or why someone needed it.
And I don’t think I’m alone in this.
When you care so much about the work you do, when your business is built on purpose and calling and a genuine desire to help people, you tend to build more. You create more offers, more freebies, more entry points, more platforms, thinking that more effort will lead to more results. But what actually happens is the opposite. You create confusion. And a confused audience doesn’t buy. They quietly move on.
I’ve worked with women who have incredible products and real transformational value, and they’re making little to no sales. Not because people don’t want what they have, but because people can’t find it. There are too many doors and not enough direction. The path from “I’m interested” to “take my money” has so many detours that the person gives up before she ever gets there.
And the hard truth is, if you can’t clearly explain your business in one sentence, your audience definitely can’t explain it to the friend she would have referred to you.
This is a systems problem, and it’s fixable. But it requires something that doesn’t feel natural for most of us: taking things away instead of adding more.
Scripture for the Soul
“For God is not a God of confusion but of peace.” — 1 Corinthians 14:33
If the chaos doesn’t come from Him, then clarity does. Sit with that this week.
3 Action Steps to Break Free
1. Run the 10-Second Test. Pull up your website or LinkedIn profile right now. Can a complete stranger tell what you sell and who it’s for in under 10 seconds? Not your mission, not your values, not your story. What you sell. If you have to explain it, that’s your first gap, and it’s costing you more than you realize.
2. Name your ONE offer. Write down every single thing you’re currently selling or trying to sell. Every freebie, every digital product, every service. Then circle the one you believe in most, the one that fits the woman you are today, not the version of you from three years ago. If you can’t name your one thing, your audience can’t either. And that’s the root of the chaos.
3. Audit your email path. When someone joins your list, what happens next? Do they receive a sequence that builds trust and leads them toward your offer, or do they just start getting your weekly newsletter with no context, no warmth, and no direction? Most people need five to seven touchpoints before they’re ready to buy. If your only touchpoint is a weekly email, you’re asking her to wait two months before she even understands how you can help her. That’s too long.
3 Points to Ponder
- Are you building a hallway or a maze? Think about your customer’s experience. Is there one clear door in, one path forward, and one destination? Or are there six entry points and twelve rooms, and she’s wandering through all of them wondering where to go next?
- Is the busyness in your business actually moving you forward, or has it just become a comfortable distraction from the harder work of simplifying? Busy and effective are not the same thing.
- Are you still selling from a past version of yourself? If the offer doesn’t match who you are today, if the passion that built it has shifted, no wonder it feels heavy every time you try to promote it.
This Week on The Confident Woman Podcast
E361: “Why Your Business Feels Chaotic (And What to Do About It)”
I go deeper on everything in this letter, including the three diagnostic questions and the full simplification framework I’ve been using to rebuild my own business from the ground up. If any of this resonated, this episode will take it further.
Listen wherever you get your podcasts → click here
Ready To Simply the System and Calm the Chaos?
That’s exactly what The Freedom Framework walks you through — one audience, one offer, one path. If this resonated, that’s your next step.
In this 5-day business simplification system, I walk you through the exact process I’ve used to rebuild my own business.
Five audio lessons (10-15 minutes each). One guided workbook. Five days to see what’s actually happening, choose what you’re building, and walk away with one clear focus — this is the framework that’s set me free.
→ Get The Freedom Framework here
Your Turn…
I want to hear from you — what’s the ONE offer you’d circle? The one you believe in most right now? I read every response.
XO,
P.S. Know a woman whose business feels chaotic right now? Forward this to her. Sometimes the right words at the right time change everything.
Whenever You’re Ready, Here’s How I Can Help:
1. The Freedom Framework My step-by-step system for simplifying your business, clarifying your offers, and building something that actually converts. If your business feels chaotic, this is where you start. → freedom.iamrachelbrooks.com
2. I Am… Becoming A deeper identity and devotional journey for women who’ve done the strategy work and are ready to align who they’re becoming with what they’re building. → iamrachelbrooks.com/iam-becoming
3. Strategic Clarity & Stewardship Session A private intensive for the woman who’s ready to cut through the noise and build with precision. Limited availability. → iamrachelbrooks.com/strategy-session